The social purpose sector works in often very difficult and complex spaces. But as humans, we understand stories over divisive language, and imagery over facts. How can we effectively use these principles in advocacy?

Our brains are hardwired to seek out and remember negative information, which is why it’s so important for social purpose organisations to understand the power of framing.

Smart advocacy organisations are learning to understand framing and this is having a huge impact on political issues and government advocacy in Australia.

Neil looks at how NFPs can work with the media to achieve an outcome, and shares four problems that need to be kept front of mind.

The best advocacy campaigns know that you need a number of people around the Minister to look for lateral pressure – Advisors, other MPs, the public service, the political party, and the central agencies.

From networking to in-house experts, Neil outlines some of the options for-purpose organisations have when it comes to government engagement, and shares the pros and cons of each one.

Between the two major parties, managing your government engagement is already a large enough job. However, engaging with the crossbench is a next level, high wire act.

We are in the midst of a number of electoral redistributions - but why should you care, and what does it have to do with the social purpose sector?

Take a few moments to check the most common mistakes social purpose organisations make when it comes to advocacy, campaigning and engagement with government.