The world is changing quickly, and political engagement is more important than ever. Organisations need government engagement skills, but they also require knowing how to transform that engagement to real advocacy power to make things happen.

Most of us spend more time we’d like to admit scrolling through TikTok or Instagram reels. There are some genuinely funny and talented people out there and then there are others who are…a little unusual.

From the completely absurd, to the moving and informative, online videos have transformed social and traditional media as journalists and content creators use short form video to build authority and boost their profiles.

In the pursuit of government funding, relying solely on media and PR is risky. A strategic approach, prioritising authenticity and collaboration, is crucial for effective government engagement and advocacy efforts.

As we head toward the Voice referendum on October 14, join us in analysing the political campaigns from a strategic perspective. Who will emerge victorious? The answer awaits, and the lessons drawn here can extend beyond this specific context.

The social purpose sector works in often very difficult and complex spaces. But as humans, we understand stories over divisive language, and imagery over facts. How can we effectively use these principles in advocacy?

Our brains are hardwired to seek out and remember negative information, which is why it’s so important for social purpose organisations to understand the power of framing.

Smart advocacy organisations are learning to understand framing and this is having a huge impact on political issues and government advocacy in Australia.

Neil makes the case for NFPs to call it quits with their post-budget media releases.

Neil looks at how NFPs can work with the media to achieve an outcome, and shares four problems that need to be kept front of mind.