The Tanck Blog

Politics, policy, campaigns and advocacy.

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Video isn't just Tiktok and Reels - this is why it matters for leaders

Most of us spend more time we’d like to admit scrolling through TikTok or Instagram reels. There are some genuinely funny and talented people out there and then there are others who are…a little unusual.

From the completely absurd, to the moving and informative, online videos have transformed social and traditional media as journalists and content creators use short form video to build authority and boost their profiles.

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