Rory Parker

Senior Associate

BBus (Advertising), BMedia&Comn

Rory brings a diverse and creative skillset to his role at Tanck, with a focus on values-driven policy and people-led campaigns. He joins Tanck after working for a number of years in the political realm, as an Advisor in Federal Parliament, as well as recently as a Policy Advisor for a senior state government Minister.

Rory has worked across a diverse range of Ministerial portfolio areas - tending to complex policy matters, overseeing major infrastructure projects, and supporting the roll-out of small grant schemes. Through this experience, he has a strong knowledge of the structures and processes of government, as well as how to effectively engage with politicians, political staffers, and bureaucrats.

Rory understands how to navigate a complex media landscape and develops strategies across multiple channels to achieve proactive media, or to manage crises and mitigate risk. He draws on his broad comprehension of framing, communication, and political messaging to build campaigns and amplify brands.

With a decade’s worth of political campaigning experience - as a volunteer, as a staffer, and as a campaign manager - Rory knows what political candidates, major parties, and governments want from organisations and how to best deliver it.