Wishing you a very government engagement Christmas
In our final blog post for 2021, Neil looks back on some of the great - and not so great - traits of organisations who excel (or don’t) in their government engagement.
By Neil Pharaoh
As 2021 comes to a close it is important to reflect upon the year that was. Many advocacy battles have been won and lost across the social purpose sector, and by the many organisations who have been involved in policy, advocacy and campaigning, at both state and federal level.
To round out the year I wanted to reflect on some of the biggest mistakes and best examples of government engagement I came across in 2021.
The biggest mistakes
It doesn’t matter how many times you tell someone they should be focused on more than just the minister, many will still not listen. This is by far the most common misconception in campaigns and advocacy. Today’s candidates are tomorrow’s MPs, next week’s ministers, next month’s premier and next year’s feather dusters. If your engagement strategy is centralised around one minister (or minister’s office), you are playing a limited life expectancy game. And if you only approach the minister when you want something, it is even more turbulent. Build relationships, not transactions.
If you can’t pick up the phone and call or text someone out of the blue – your network isn’t as strong as you think. Whether lobbyist, CEO or board member, meeting one politician once at a venue a few years ago does not mean you have a “relationship” with them. If you can’t call someone out of the blue, and have them actually pick up the phone (many would not even have their mobile numbers), you need to invest more in the relationship.
Nobody cares about your annual report (or other document which is 50 pages long). Yes, you may have a highly nuanced, specific, academically referenced and fully cited piece of material, but unless you can simplify it, enable others to be part of it, and have someone share the problem and solution in a simple and clear way you will not succeed. I think Einstein once had a quote along the lines of “If you can’t say something simply and easily, you do not genuinely understand the issue”. Even the most complex problems should be able to be simplified so that people (and politicians) can understand it.
And now onto the best
These may seem common sense, but if you can pull these off you have genuinely unlocked the secret of government advocacy and campaigning.
By far the most successful organisations we work with in relation to government engagement are hungry to learn. Whether it be listening and acting on advice, or testing different approaches until they find the one which works for them, those which engage in active learning and listening by far do the best. This listening and learning includes when they meet MPs and government stakeholders – they genuinely reflect on activities we have done together, as well as the politics of the person they are meeting.
Play a long game, and build relationships along every step of the way. We keep a rough count in the office of the funding successes, policy changes, and legislative and regulatory achievements of our clients – and always tend to find the organisations which focus on relationship building perform best. A second skill which all successful social purpose organisations have in relation to working with government is they are focused on the relationships, at every step of the way. No person is too small to be ignored, or too irrelevant to engage with – building rapport, networks, and connections accelerate all types of political outcomes.
Do the work, and take no shortcuts – whether it is mapping data to electorates, or reading biographies and maiden speeches, spending time cutting policy proposals so that they sound good on both progressive and conservative sides of the fence or preparing documents specifically for a meeting. A stitch in time does save nine, being deliberate, strategic and systematic leads to the best outcomes.
This festive season with an election approaching, use the downtime wisely as we count down to the election, remember it is never too late to start your advocacy and campaigning journey.
Wishing you all a very safe festive season and new year!
This article first appeared at Pro Bono Australia as part of Tanck's fortnightly column, Happenings on the Hill.
Tanck offers advisory services in government relations, stakeholder strategy, and communications.
We specialise in helping for-purpose organisations to effectively advocate for their causes. Find out how we can help you!
