Ten steps to set up infrastructure for influence

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Ten steps to set up infrastructure for influence by Neil Pharaoh.

By Neil Pharaoh

This list is deliberately practical. Influence does not come from intention alone. It comes from systems, habits and discipline. The tools, tips and actions below reflect what Tanck consistently sees working in practice across the social sector to strengthen their government engagement.

1. Influence readiness diagnostic

A structured assessment of whether your organisation is genuinely prepared to engage government, covering governance, evidence discipline, political literacy and engagement cadence. Most organisations overestimate readiness and underestimate the credibility damage caused by turning up unprepared.

Key question: If we were asked to engage a minister tomorrow, are we confident we would be taken seriously — and why?

2. Five government groups stakeholder map

Tanck’s core mapping tool covering ministers and shadows, MPs and candidates, central agencies, political parties and policy departments. It replaces the vague idea of “government” with a working map of where influence sits.

Key question: Can we name which of the five groups we are engaging now, and the ones we are neglecting?

3. Electorate alignment framework

Maps services, beneficiaries and outcomes to specific state and federal electorates, shifting advocacy from abstract national claims to politically relevant local impact.

Key question: Can we explain, electorate by electorate, why our issue matters to voters there?

4. Portfolio-aligned case study bank

A disciplined set of case studies aligned to specific portfolios and departments, translating frontline insight into usable policy intelligence.

Key question: Do we have examples that speak directly to each relevant minister’s priorities?

5. Political cycle and budget timeline map

A forward-looking calendar mapping policy windows, cabinet processes, budgets and elections. It replaces late, reactive advocacy with early engagement.

Key question: Are we engaging before decisions are shaped or only after they are announced?

6. Two-page political overviews (dual-framed)

Concise briefings, one conservatively framed and one progressively framed, grounded in the same evidence and asks. This ensures non-partisan credibility.

Key question: Could we give the same briefing to Labor and Liberal without rewriting it?

7. Quarterly engagement rhythm template

A repeatable cadence setting out minimum engagement actions each quarter, regardless of crises or funding cycles.

Key question: Do we have a written rhythm or only engage when something goes wrong?

8. Coalition alignment canvas

A tool for aligning organisations around shared evidence and asks, reducing fragmentation and increasing collective leverage.

Key question: Are we building power with others, or assuming our uniqueness excuses isolation?

9. Board advocacy risk and confidence framework

Helps boards distinguish advocacy from partisan risk, replacing fear with informed authorisation.

Key question: Has our board explicitly discussed what advocacy we are allowed and expected to do?

10. Advocacy readiness scoring sheet (for funders and organisations)

A checklist funders and advisers can use to assess whether advocacy funding will convert into impact.

Key question: If advocacy were funded tomorrow, do we know how it would be effective? And why?

Any social sector organisations seeking to influence governments should work through each of these focus areas to build their engagement infrastructure. Without a planned, deliberate approach, you risk


Tanck offers advisory services in government engagement, advocacy, stakeholder strategy, and communications.

We share our political expertise and government experience so you can achieve your funding and policy goals.

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Advocacy: Eight steps to getting started