WHITEPAPER TITLE

Tanck & Perpetual are thrilled to launch our new whitepaper: TITLE

Led by Neil Pharaoh, Tanck and Perpetual have collaborated to produce a whitepaper aimed at helping Australia’s civil society strengthen its engagement with government.

To download a FREE copy, please submit your details via the form below.

Tanck Whitepaper Engaging for Impact best practices for purpose-driven government engagement

isn’t a reputational risk – it’s democratic infrastructure. Underfund it, and the system weakens.

Advocacy…

EXECUTIVE SUMMARY

This whitepaper explores how purpose-driven organisations can reclaim their influence in an increasingly volatile world. Drawing on global evidence, Australian survey data, real-world case studies and practical tools, it sets out how civil society can strengthen democracy, align with government priorities and secure more sustainable funding.

More than a decade ago, I was the first to use the term government engagement in Australia to describe a distinct discipline — separate from lobbying, advocacy or campaigning. While the language has since been widely adopted, a critical gap remains between genuine engagement and the activities it is often confused with. This whitepaper is concerned with closing that gap.

In Australia, the not-for-profit and civil society sector is operating under considerable strain. The operating environment has been reshaped by declining trust in institutions and increasing political and social polarisation, at a time when funding instability and community demand have hit their peak. International evidence aligns closely with findings from the Tanck-Perpetual survey, with forty per cent of the 200 Australian organisations surveyed reporting being stretched or not coping, fifteen per cent expecting imminent cuts, and most engaging government reactively – not strategically.

Advocacy and government engagement are not optional extras. More than half of the surveyed organisations directly attributed successful funding outcomes to their engagement efforts.  

Civil society is increasingly acting as an early warning system in a volatile world. However, the conditions required for it to perform this function are weakening. Funding and contractual constraints, as well as fear of reprisal, are muting civic voices at precisely the moment it is most needed. Philanthropy has helped to fill gaps in service delivery, but has not enabled civil society to engage in system influence. 

This paper argues that rebuilding influence is central to democratic resilience. The experience of successful reform efforts — from large-scale national agendas to volunteer-led campaigns — shows that impact is possible when organisations are influence-ready, evidence-driven and committed to long-term relationships. Doing so requires a shift from transactional contracting to collaborative policymaking, supported by philanthropic and institutional partners who invest in readiness, credibility and durable engagement rather than short-term wins. 

 

Neil Pharaoh 

B Comm, LLB, GAICD 

Co-Founder & Director, Tanck 

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